Scholastic 3-D Archery recently signed with Outdoor Specialty Media to advertise and promote youth participation in the sport of archery. S3DA is one of the fastest growing youth sports organizations for many reasons. S3DA is entirely an after-school initiative that can be run through not only schools, but archery clubs, archery shops, churches, wildlife departments, and much more! Students are attracted to the program because they are free to use any equipment of their choice, from any brand or company, because S3DA only restricts speed limits and draw weight based on their age and shooting division. S3DA provides a natural progression for youth participants that allows them to move straight into shooting at the collegiate level, where many have earned scholarships to shoot archery. Collegiate archery programs across the country are rife with S3DA archers. The biggest reason that people want to join S3DA is the family-friendly environment and camaraderie of the organization.
Publisher and CEO of Outdoor Specialty Media Group, William Brod stated, “We are excited to work with S3DA to help promote and encourage youth to join in the sport of archery and demonstrate the fantastic opportunities that exist in this great sport.” The Outdoor Specialty Media Group understands that we must educate youth on wildlife and the outdoors in order to have future conservationists. The sport of archery and the future of bowhunting is highly dependent upon youth developing an interest and having the opportunity readily available for them. The Outdoor Specialty Media Group will work with S3DA to promote archery and bowhunting to their growing readership through media exposure, focused articles, and social media channels. This partnership will also provide archers and their families the opportunity to have access to exclusive content and discounted gear through the Premium Subscriber Program.
S3DA Social Media and Marketing Coordinator, Kayla Bolton states, “Word-of-mouth marketing has been the main reason that S3DA has grown substantially in the past few years. Our current members are sharing their experience with friends, family, and their local community, which in return is piquing more interest for our program. We consistently create content for our social media feeds to keep users engaged and we have seen a substantial increase in followers on our social media channels. I am very excited that Outdoor Specialty Media Group has reached out to advertise and promote our program and I look forward to continuing the growth of this great program.”