Holly Helton Promoted to Executive Director of S3DA

The S3DA program has undergone tremendous growth and exceptional changes since its inception in 2012. The S3DA program, which offers indoor, 3-D and outdoor target opportunities as well as conservation and hunting education nationwide, had humble beginnings. However, since 2017, student membership, team creation, and tournament availability have really skyrocketed. Despite the ongoing global pandemic, S3DA members, coordinators and coaches are practicing and having tournaments while successfully working within the ever-changing world of social distancing and health mandates.

During these economically trying times, #s3danation came together, working as a family, to find ways to keep our archers in top shape and the program looking to the future. Now, through restructuring, amazing fiscal management and sustained dedication to our youth, we enter 2021 stronger than ever before! In seeking the best path for the continued growth of the program, the S3DA Board of Directors recently voted to promote Holly Helton to the position of Executive Director. With a strong, humble, and sincere approach to management, Helton will lead the program and help shape the pathway to a remarkable future for the youth archery and conservation world.

Helton graduated summa cum laude from Union College with dual bachelor’s degrees in Accounting and Business Administration as well as the University of the Cumberlands with a master’s degree in Business Administration with a concentration in Accounting. She began her full-time career with S3DA in April 2019 in Accounting & Membership Services and then was promoted to Operations Manager in May of 2020. S3DA Board of Directors President, Dirk Dieterich stated, “Holly has proven to have exceptional financial and management skills and is uniquely qualified to take the organization to the next level. I can’t imagine that we could have found a better Executive Director. We feel strongly that S3DA is the lifeline to our youth for the archery and bowhunting industries and that we will all take pride in what the organization accomplishes in the future under Holly’s leadership.”