S3DA Executive Director, Jennie Richardson
Jennie Richardson was an 8th grade math teacher for over 10 years and a middle school and high school coach for 12 years. She was a professional 3-D archer for 17 years, with 17 national and 3 world championships. She was also the State Coordinator of the Kentucky National Archery in the Schools Program. From its inception, Jennie worked to guide the Kentucky program for 11 years, growing the program from the original 22 schools to over 1200, before leaving the Kentucky Department of Fish and Wildlife Resources to serve as the Executive Director of Scholastic 3-D Archery. She began the groundwork to start a next-step archery program for student archers. At that time, there was no program to bridge the gap from basic archery to the advanced skills of a competitive archer. Other program were ignoring the fact that youth had a desire to advance their skills and to use their own personalized equipment. With this void in student archery instruction, Jennie saw a great opportunity for an organization willing to take a few risks and Scholastic 3-D Archery was created.
S3DA Operations Manager, Holly Helton
Holly Helton is a 2017 graduate from the University of the Cumberland’s, where she earned her Masters Degree in Business Administration and a 2013 graduate from Union College where she earned a dual Bachelors in Accounting and Business Administration. Holly is married to husband, Tyler and they currently reside in Barbourville, KY. Both Holly and Tyler are avid outdoors men and conservationists. Since picking up a bow, Holly has been able to successfully fill archery tags each year including a Kentucky Bull Elk. In her free time, Holly and her husband take great pride volunteering for a program called Hunting For The Cure, which provides children with terminal illnesses the opportunity to experience the great outdoors.
S3DA Social Media & Marketing Coordinator, Kayla Bolton
Kayla Bolton is a 2015 graduate from East Tennessee State University, where she earned a Bachelor’s Degree in Sports Management and Marketing. She completed an internship with ETSU’s athletic department and was employed by Academy Sports + Outdoors prior to her joining Scholastic 3-D Archery.
The Social Media & Marketing Coordinator will develop and manage social media platforms for S3DA programs. The Social Media and Marketing Coordinator will oversee student and member engagement, website traffic, brand awareness, and marketing to strategically develop and manage all aspects of social media, graphics and website development.
S3DA Program & Event Support Coordinator, Amanda Long
Amanda Long was born and raised in Williamsburg, Kentucky. She has 19 years of experience as a Kindergarten teacher. Amanda is married to her husband, Kerby, and they have 2 children; Rylan and Mason. Amanda received her first compound bow, a Mission Menace, as a gift from her husband in 2005. Amanda and her family are active bowhunters and both of her children are current members of the Archery Shooters Association (ASA) and the local S3DA club Impact Archery. She is the club secretary on the Board of Directors for Impact Archery and an S3DA certified coach.
The Program & Event Support Coordinator will play an essential role in the overall execution of the mission of S3DA on both the program and event side.
S3DA National Outreach Coordinator, Chris McDonald
Chris McDonald currently works as a high school Agriculture Teacher in Nancy, Kentucky. He has been married to his wife Denita for 25 years and they have three wonderful daughters and a son. McDonald still gets the same level of excitement from hunting today as he did when he was 6 years old. He has had the opportunity to take several nice bucks and other game, but the most memorable highlights of his hunting career have been the ability to introduce his children and students to hunting. McDonald began getting students involve in 3-D archery through the Future Farmers of America (FFA) archery competitions and the Youth Hunter Education Challenge (YHEC). McDonald has been involved with the National Archery in the Schools Program (NASP) for many years but there was always something special about 3-D archery. McDonald has had the opportunity to work for the Archery Shooters Association (ASA) for several years and the knowledge that he has gained through them has proven to be invaluable to help direct the Kentucky S3DA program.
The National Outreach Coordinator oversees the development of the Scholastic 3-D Archery program from the National Level and is responsible for the direct chain of command from the National Outreach staff, State Coordinators and Regional Coordinators. The National Outreach Coordinator focuses on initial start-up of new states and on-going development to ensure successes in established states.
S3DA Northeastern National Outreach Coordinator, Bob Gattorna
Bob Gattorna currently resides in Enfield, Connecticut. He became interested in archery at the age of nine when he was given a fiberglass recurve as a birthday gift and the interest blossomed from there. In high school, Bob took his hunter education class and started out small game hunting. He enjoyed it so much that he began deer hunting with a shotgun, eventually buying his first compound bow, which provided him the opportunity to be in the woods even more.
Gattorna is a certified Archery Technician (helping at shops and shows) and current Pro Staff for PSE Archery and Mossy Oak. He is the Vice President of the Northeast Championship Series (NECS) which was organized in 2013 by a group of archers throughout the Northeast to promote archery and specifically competitive 3-D archery. Bob enjoys working with youth and introducing them to the sport of archery and hunting.